Piedmont Realty & Construction is a locally owned and operated full-service homebuilding company completely committed to the craft of building high quality, earth friendly homes. The Piedmont team is composed of professional, highly skilled employees who, after gaining several lifetimes of experience managing the sales and construction of more than 4500 homes for national homebuilders, have assembled to make a difference for our clients during their homebuilding experience.
Piedmont utilizes its extensive network of suppliers and enduring subcontractor relationships that have been built by its Senior Managers over the years to deliver our home buyers a value that traditionally has not been found in the Central Virginia marketplace. Our collective experience and efficient, nimble size allows us to stay ahead of homebuilding innovation and design trends. The result is that Piedmont builds homes that are designed around the way people live. Piedmont is passionate about finely crafted homes that are not only a value when purchased, but will cost our customers less to own for the lifetime of the home.
Our legacy is derived from the relationships we build with our customers, developers, trade partners and all those we come in contact with during the homebuilding process. We strive to set the homebuilding bar ever-higher and welcome you to come and witness the Piedmont difference. We look forward to working beside you and allowing you to access our resources and unequaled experience as you make your next home buying decision.
Management Team:
Drew Holzwarth, Principal
Michelle Holzwarth, Controller
Drew Lawrence, Director of Sales & Marketing
Greg Slater, Realtor Marketing Representative
Scott Carlson, Director of Construction
Wade Shaffer, Senior Project Manager
Drew Holzwarth
dholzwarth@thinkpiedmont.com
As the Principal of Piedmont Realty & Construction, Drew brings over 15 years of leadership experience in the real estate industry. Prior to launching Piedmont, Drew spent two years at the Chief Operating Office of Stonehaus Development, a Full Service Real Estate company in Charlottesville. At Stonehaus, Drew lead the organization’s strategic planning, operations, development, commercial construction, portfolio management, finance sourcing, real estate brokerage, and vendor-partner relations. Prior to Stonehaus, Drew had an extensive career at NVR, where he started in 1994. During his NVR career, Drew spent time in Sales and Marketing, Construction Management, Estimating, and the final seven years as Vice President, Division Manager. For the first five years as a Vice President, Division Manager, Drew successfully grew the Washington D.C. Metro Division for Ryan Homes t/a NVR. He then built upon that success and led the start-up teams for the Washington D.C. Southwest Division and then the Charlottesville Division for NVR.
During his professional career, Drew has managed the sales and construction of over 4500 homes grossing more than $1 Billion in sales Drew is a registered Class-A Contractor, a licensed Real Estate Agent, and member of the Charlottesville Area Association of Realtors. Drew is a member of the Albemarle County Housing Committee, the CAAR Long Range Planning Committee, and stays involved in the Charlottesville and University of Virginia communities.
With expertise spanning the full real estate spectrum, Drew brings the strength of a varied combination of talents and experience to Piedmont’s clients seeking real estate expertise. Drew is a results-driven business strategist who is successful in creating vision, identifying opportunities, and building organizations. Drew graduated from the Pennsylvania State University in 1994 with dual Bachelor’s degrees and later received his MBA at the Darden School of Business Administration at the University of Virginia. Drew lives in Albemarle County with his wife Michelle, their two young sons, and their two chocolate labs.
Michelle Holzwarth
mholzwarth@thinkpiedmont.com
As the Controller of Piedmont Realty & Construction, Michelle brings her strong attention to detail in accounting and financial control to the Piedmont Team. Michelle holds a Bachelor of Science degree from the Smeal College of Business Administration at the Pennsylvania State University. Upon graduation, Michelle had a terrific career in the telecom industry, beginning as an Analyst and quickly excelling in the Cable and Wireless organization, ultimately becoming an Account Manager. After her rewarding career in the telecom industry, Michelle took the next seven years to focus on raising her and Drew’s two sons.
With the launch of Piedmont Realty & Construction, Michelle is excited to return to the workplace and build upon her previous professional success. When she is not at work, Michelle hustles to keep up with the pace of her and Drew’s two young sons. In the little spare time that is left in the day, Michelle loves to scrapbook and stamp and enjoys time with her friends.
Drew Lawrence
dlawrence@thinkpiedmont.com
As the Director of Sales & Marketing, Drew brings several very successful years of real estate experience to the Piedmont Realty & Construction Team. Drew is a 2004 graduate of The University of Virginia and, after a year of working in the Nation’s Capitol, returned to Charlottesville in 2005 after realizing that Central Virginia is the very best place to call home. Before joining Piedmont, Drew had a successful career at NVR where he was a Construction Project Manager before becoming a Sales and Marketing Representative for the company. In 2007, Drew earned the coveted award of being recognized as his NVR Division’s Rookie of the Year and set himself apart as a leader among his peers. It was in sales where Drew truly excelled and became one of the top producing Sales Representatives in Central Virginia, grossing more than $21 Million in sales in two years!
As a new home sales and marketing professional, Drew’s proven skills go far beyond knowing how to build and sell homes. Drew’s thorough knowledge of new home construction and the mortgage industry allows him to help guide Piedmont’s clients the entire way through the home buying process, from the initial meeting, through the selling process, through construction, and with care through the sometimes stressful mortgage and settlement process. Drew truly understands the features and benefits of the entire home buying process and is there for Piedmont’s clients each step of the way.
As the Director of Sales & Marketing, Drew’s primary role is to build and maintain enduring relationships with all of Piedmont’s customers, their real estate agents, friends, and family to ensure a pleasurable and unforgettable homebuilding experience. Drew is very active in the Charlottesville community and is a Captain at the Seminole Trail Volunteer Fire Department, where he is also a member of the departments Board of Directors. Drew also involved in the Blue Ridge Homebuilders Association where he is currently the Membership Chairman. When not at work or riding on a fire truck, Drew spends his time golfing and staying active outdoors.
Greg Slater
gregslater@realestateiii.com
As a Realtor Marketing Representative, Greg brings over a decade of real estate experience in new home sales to the Piedmont Realty and Construction Team. Greg is a 1992 graduate of Virginia Tech and started his career in Richmond in the sporting good industry. In 1996, Greg relocated to the Charlottesville area and began his real estate career working for a local homebuilder and managing a real estate company. Licensed to sell real estate since 1997, Greg has gained valuable experience working with several local builders and developers throughout the area. In 2000, Greg obtained his broker's license and became responsible for supervising, training, and mentoring new agents. In recent years, Greg has represented several condominium projects before taking on a role representing one of the area's top local homebuilders.
Greg has also taken on many leadership responsibilities in the industry. Having served on the Charlottesville Area Association of Realtors Board of Directors for several years, Greg will be the 2010 President. Greg is a graduate of the 2008 Virginia Leadership Academy. Greg has been a recipient of the Real Estate III Ethics Award and received the Circle of Excellence award every year since joining Real Estate III in 2003. Greg has also been recognized by past Charlottesville Area Association of Realtors leadership receiving the President's Award in both 2002 and 2007.
Greg experience has given him an extensive understanding of the home building process. He is particularly interested in the new building practices used to make homes more efficient and comfortable. Greg's most important experience is helping buyers understand the process and their relationship with their builder, their mortgage company, and their settlement agency. Having helped hundreds of homebuyers through the new construction experience, Greg knows how to help buyers evaluate and compare the variety of offerings available to them. Whether adding insight to the overall real estate market or helping buyers understand specific communities, Greg's experience and knowledge has proven valuable.
Greg looks forward to building upon his significant success in the real estate industry by introducing home buyers and Realtors to the Piedmont Realty and Construction Team. Even though Greg is a Virginia Tech Hokie, Piedmont Realty & Construction is ecstatic about having Greg and Real Estate III on our team. Greg lives in Albemarle County with his wife and son. When not working, you can find him spending time with them or pursuing his favorite activity, golf.
Scott Carlson
scarlson@thinkpiedmont.com
As the Director of Construction, Scott brings many very successful years of real estate construction experience to the Piedmont Realty & Construction Team. Scott is a 1998 graduate of The University of Pittsburgh and upon graduation, began a rewarding and successful 10 ½ year career with NVR, one of the Nation’s largest homebuilders. Scott began his tenure at NVR as a Project Manager where he enjoyed considerable success earning the Volume Award for three consecutive years before being awarded the Ryan Homes Distinguished Builder award. Scott was then promoted to Construction Cost Manager before being promoted again into the leadership positions of Production Manager and Service Manager.
All totaled, Scott was responsible for the construction and service of more than 2000 homes during his NVR Career. Scott is truly in his element when he is building highly effective and productive teams of Homebuilding Staff, Trade Partners, and Suppliers. Scott’s thorough knowledge of the Residential Construction Industry allows him to help guide Piedmont’s Trade Partners and Suppliers the entire way through the home construction process. Piedmont’s clients will gain from Scott’s thorough understanding of the entire homebuilding process and he is available to them each step of the way.
As the Director of Construction, Scott’s primary role is to build and maintain enduring relationships with all of Piedmont’s customers, Trade Partners, and Suppliers to ensure a timely and complete homebuilding experience. All three of these groups find comfort in Scott’s experience and knowledge guiding them through the homebuilding process. Scott lives with his wife Katie in Western Albemarle County with their two dogs. When not at work, Scott enjoys golfing, camping, and staying active.
Wade Shaffer
wshaffer@thinkpiedmont.com
As the Senior Project Manager for Piedmont Realty & Construction, Wade brings more than 32 years of residential homebuilding experience to the organization. Wade spent his first 24 years in homebuilding as the owner of Trim-Masters Construction Company in Sterling Virginia. During that time, Wade earned recognition as one of the top trim companies in Northern Virginia. Wade’s attention to detail was second to none in the marketplace.
After some encouragement from Drew Holzwarth, Wade trimmed his last home in 2001 and joined NVR as a Service Manager for the Washington Metro Division. From 2002 until 2007, Wade performed more than 950 ten-month service reviews and replied to all requests for customer service in the homes he serviced. Wade earned the recognition of the NVR Division’s Most Valuable Player and enjoyed some of the highest customer service ratings in the company. During his NVR career, Wade was one of the most admired workers in the organization and was highly regarded by all of the customers that were fortunate enough to come into contact with him.
As the Senior Project Manager, Wade’s primary role will be to keep the trains running on time at Piedmont’s construction sites and ensure that not one stone goes un-turned during the day to day activities on the site. Wade brings his strong attention to detail to the Piedmont team and each one of our homes and every customer will be the better for his effort. When Wade is not working, he is tending to his immaculately manicured property and tending to “his” wildlife at his home in Louisa County.
